One pizza craving — and a lack of motivation to search for Pizza Hut discount codes — led to the creation of Honey, an automated take on coupon clipping that has saved customers over $750 million to date. Frustration with the inefficiency of forms led one paralegal to start SeamlessDocs, which has raised $20 million so far in its quest to modernize and digitize the forms of hundreds of governments. And one founder’s own girl problems were the foundation for Relationship Hero, an instant relationship coaching service that’s yielded $1 million in one year.
As for what pizza, forms and girl problems have in common? Each served as the inspiration for a new company — one with the goal to overhaul an industry that, in the founders’ eyes, hadn’t yet been modernized.
Here’s an in-depth look at some companies aiming to reinvent their fields with new technology.
1. Relationship Hero
Aims to reinvent: Relationship Advice
How it started: Girl problems. That’s what led co-founders Liron Shapira and Lior Gotesman to launch Relationship Hero, a relationship coaching startup that’s yielded $1 million in just 12 months. Shapira describes himself as a “stereotypical nerd” in high school, viewing dating as an overarching mystery. He assumed he’d figure it out later and focused on his studies and computer programming. But after graduating from college, he didn’t find dating any less mysterious. Gotesman, on the other hand, was naturally good at relationships. He moonlighted as the go-to friend for relationship advice in college, but he couldn’t figure out computer programming. The two friends coached each other, and the results were better than they could have imagined: Gotesman learned to code, Shapira got married and together, they launched a service that combined their strengths.