Working in the cryptocurrency industry in 2018 is like being the most interesting person at a party: Everyone is curious about you, everyone wants to learn more about what you do and everyone has questions.
It’s one of those things that gets people talking.
There’s good reason for this. To many outside of the industry, there’s something enigmatic about crypto companies. Are cryptocurrency workers anarchists? Are they tech-obsessed bros who spend all their time in their basements? Or are they just an elaborate front that’s really dedicated to funneling money to terrorists and drug dealers?
I get the confusion, because I was on the outside looking in just six months ago with my own assumptions about the industry. With 13 years spent in “big corporate,” including a nine-year stretch in advertising and four years in financial services, I’ve had the privilege of building great products and working with very smart people. The advent of crypto assets and its supporting blockchain technology was rooted in an earnest and altruistic intent to solve big problems.
Crypto is an industry on the move.
I was intrigued and sought out an opportunity to get involved.
This industry is growing like crazy. According to the CEO of one of the largest cryptocurrency exchanges in the world, the market overall is on track to exceed $1 trillion in value this year, despite recent losses, and that trend is expected to accelerate going forward. A full 30 percent of LinkedIn’s list of the top 50 startups of 2018 are in the crypto space, and venture capital investment in blockchain and crypto companies is up 280 percent so far in 2018 versus last year.
Stereotypes or not, clearly something is happening here.